Identity and Packaging for bespoke fashion label Emmanuel Orduna. The brand will be based online, and will allow customers to choose exactly how they want their chosen garment to look, as they would in a traditional tailor’s.
Using an online “builder” the user can customise the clothing by toggling between the icons that indicate which part of the garment they are adjusting.
As the company aims to compete with high fashion brands it was essential that the identity appeared sophisticated and reflected the value of the products. This is emphasised in every element, from the logo to the packaging.