Åive is a mineral water company which bottles water from a spring located near the Hirvasåive mountain, north of the Arctic circle in Sweden. The water is sourced directly from the natural spring and is possibly the purest bottled water on the market. It has beaten all it’s competitors in composition tests, notably having a TDS value of just 23 mg/L. The transparent elements on the labels reflect this purity, while the logo and accompanying branding reference the spring’s unique location north of the Arctic Circle.